The Positively Good Marketer’s Manifesto

I believe my purpose in life is not just to spend forty hours a week maximizing shareholder value.

I believe I can do more good as a marketer beyond building pipeline and generating revenue.

I believe I can do more within my sphere of influence.

I believe in finding opportunities to connect corporate budgets with causes that matter.

I believe in a world where making revenue impact doesn't exclude social impact.

I believe in a career where these two pieces can coexist: being a good marketer and doing good for more people.

I believe my life and my work can purposefully and meaningfully coexist.

I believe in shining a light on how any marketer, in any role or industry, can create space for doing good.